Hyriders

ABOUT THE PROJECT

Hyriders is an online interactive driving experience for Toyota Hybrids line that not only offers product information but also creates brand saliency amongst car drivers. It is a gamified experience that collects user data, narrates product features and gives valuable information that motivates potential buyers to take a real test drive. Unlike monotonous online survey forms, Hyriders will be a fun, interactive, and innovative experience.

ROLE

UI/UX Design; Graphic Design; Art Direction

TOOLS

Photoshop; Illustrator; UXPin

GOAL

To promote product features about Toyota Hybrid line to potential car buyers, which will help them in making better-informed choices.
To build a creative way that collects user data for marketing automation.

USER RESEARCH

-Target User

1. Familiar with Internet and social media

2. Potential hybrid car buyers or previous users

3. Aged between 21 – 45

4. Well-educated, probably university students and working professionals

5. Lead a healthy lifestyle and environment-conscious

6. Consistently choose more fuel-efficient vehicle models

-Persona